experience
Social Media Strategist USA & LATAM
2021 - 2022
Strengthened digital community by increasing total followers by +90%.
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Increased brand reach and impressions by +57% after two months of successfully developing a multi-tiered influencer program, leveraging organic partnerships and key paid opportunities to support new product launches, fill SEO rich content gaps, and drive revenue around promotional campaigns.
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Successfully executed brand partnerships with different brands and retailers to execute launching events and increase brand reach.
Assistant Category Manager
2019 - 2020
Local implementation of the global communication strategy for the brands of the Douglas Collection, exclusives, and owned brands. Main exclusive brands: Kylie Skin, Honest Beauty, Kora, Mario Badescu, Cosxr.
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Category management through the execution of positioning strategies and marketing activations.
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Assisting Category Manager in selecting, pricing, and positioning products in skincare, makeup, and perfume categories.
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Development of the category plan and strategies to improve product sales.
Fashion, Beauty & Lifestyle Communication Account Executive
2020
Main Clients:
Management and coordination of the communication and PR strategy of fashion and beauty brands.
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Drafting of press releases and follow up with press to increase brands' visibility. Design and implementation of the influencers' strategy.
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Management, planning, and execution of events (open and press days) launches, activations, influencers' seedings, etc.
Senior Counsel for Corporate Affairs
2017 - 2019
Leader of the legal counseling for the sales, marketing, digital marketing and e-commerce teams of United States.
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Responsible for coordinating the internal communication strategy to engage employees on the implementation of the compliance and ethics program.
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Leader of the multifunctional team in charge of redesigning the operations and sales model for the United States.
professional skillset
Social Media Marketing
Influencer Marketing
content-marketing
digital analytics
Brand Partnerships
Languages
English (proficient)
French (advance)
Spanish (Native)