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experience

Social Media Strategist USA & LATAM

2021 - 2022

  • Strengthened digital community by increasing total followers by +90%.

  • Increased brand reach and impressions by +57% after two months of successfully developing a multi-tiered influencer program, leveraging organic partnerships and key paid opportunities to support new product launches, fill SEO rich content gaps, and drive revenue around promotional campaigns.

  • Successfully executed brand partnerships with different brands and retailers to execute launching events and increase brand reach.

Assistant Category Manager

2019 - 2020

  • Local implementation of the global communication strategy for the brands of the Douglas Collection, exclusives, and owned brands. Main exclusive brands: Kylie Skin, Honest Beauty, Kora, Mario Badescu, Cosxr.

  • Category management through the execution of positioning strategies and marketing activations.

  • Assisting Category Manager in selecting, pricing, and positioning products in skincare, makeup, and perfume categories.

  • Development of the category plan and strategies to improve product sales. 

Fashion, Beauty & Lifestyle Communication Account Executive

2020

Main Clients:

  • Management and coordination of the communication and PR strategy of fashion and beauty brands.

  • Drafting of press releases and follow up with press to increase brands' visibility. Design and implementation of the influencers' strategy.

  • Management, planning, and execution of events (open and press days) launches, activations, influencers' seedings, etc.

Senior Counsel for Corporate Affairs

2017 - 2019

  • Leader of the legal counseling for the sales, marketing, digital marketing and e-commerce teams of United States.

  • Responsible for coordinating the internal communication strategy to engage employees on the implementation of the compliance and ethics program.

  • Leader of the multifunctional team in charge of redesigning the operations and sales model for the United States.

professional skillset

Social Media Marketing

Influencer Marketing

content-marketing

digital analytics

Brand Partnerships

Languages

English (proficient)

French (advance)

Spanish (Native)

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