Social Media Strategist USA & LATAM
2021 - 2022
Strengthened digital community by increasing total followers by +90%.
Increased brand reach and impressions by +57% after two months of successfully developing a multi-tiered influencer program, leveraging organic partnerships and key paid opportunities to support new product launches, fill SEO rich content gaps, and drive revenue around promotional campaigns.
Successfully executed brand partnerships with different brands and retailers to execute launching events and increase brand reach.
Assistant Category Manager
2019 - 2020
Local implementation of the global communication strategy for the brands of Douglas Collection, exclusives, and owned brands. Main exclusive brands: Kylie Skin, Honest Beauty, Kora, Mario Badescu, Cosxr.
Category management through the execution of positioning strategies and marketing activations.
Assisting Category Manager in selecting, pricing, and positioning products in skincare, makeup, and perfume categories.
Development of the category plan and strategies to improve product sales.
Fashion, Beauty & Lifestyle Communication Account Executive
Management and coordination of the communication and PR strategy of fashion and beauty brands.
Drafting of press releases and follow up with press to increase brands' visibility. Design and implementation of the influencers' strategy.
Management, planning, and execution of events (open and press days) launches, activations, influencers' seedings, etc.
Senior Counsel for Corporate Affairs
2017 - 2019
Leader of the legal counseling for the sales, marketing, digital marketing and e-commerce teams of United States.
Responsible for coordinating the internal communication strategy to engage employees on the implementation of the compliance and ethics program.
Leader of the multifunctional team in charge of redesigning the operations and sales model for the United States.
Social Media Marketing